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5 Emerging Social Media Trends in 2021

Shiva Singh by Shiva Singh
20 August 2021
in Culture and Society News
Young woman using smart phone,Social media concept.

Young woman using smart phone,Social media concept.

Brussels (Brussels Morning) Social media marketing was originally supposed to be a platform that connected companies and people. But ever since the pandemic that led everyone to a “new” normal, the dynamics of social media have shifted to a considerable extent.

This is an obvious result of the significant changes in the behaviour, mood and expectations of the target groups in most industries. Indeed, there are exciting technical trends and other developments, some of which are emerging across the board, and others which are specific to certain platforms or channels.

Here are the five fastest emerging trends in social media to watch out for in 2021 and beyond!

  1. More Video Consumption Than Ever

Videos are trending on all platforms across the board. They have the best click-through rates in the channels, and they are gaining new formats that are also being used more and more in marketing. Examples are not only the booming TikTok platform, but also YouTube shorts or 30-second clips in the form of Instagram reels.

  1. E-Commerce Marketing Through Social Signals

Linking social media with online shops and landing pages is becoming one of the most important marketing instruments in today’s scenario. The signal for this is the significant shift in budgets to content creation, online events, search engines and social media ads.

Linking content specifically via social media is gaining more and more importance. Overall, customers are interacting with companies online more than before since the beginning of the pandemic. Website visits are also increasing and social media is at its best in leveraging this opportunity.

  1. Resourceful Content For Users

Since user retention continues to be among the top priority of businesses who are marketing themselves online, it has become more important to create a considerable part of the content in the area of ​​user benefits, information, advice and entertainment (“useful content”) instead of primarily in the promotion of products and services. 

Brands are coming to realise that while resourceful content may cause a decline in short-term sales, sustainable customer loyalty, increased reach and branding are all the more important and beneficial in the longer term. 

  1. Messenger Integration

Messaging systems such as WhatsApp, Telegram, etc., which can also be used for direct customer contact, are enjoying increasing popularity on social media. Systematically integrating these channels into the overall social media strategy is likely to meet the increased need for contact by several members of the target groups.

  1. Content That Drives Engagement 

Interactive content, from surveys to competitions and from interactive infographics to evaluation campaigns, hits a nerve with people who otherwise don’t take direct actions on social media. This is proving to be a successful long-term creative and communicative opportunity to build and expand customer and brand loyalty.

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